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Jev: the AI that makes decisions instead of conversation
Jev does not write text: it turns a situation into a structured decision, complete with probabilities. Here's why this AI could become a powerful component for routing, qualification and automation.
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Performance Max 2026: 7 tips to tame the beast
The Google Ads black box finally offers a few controls you can use. Here are seven things that really work in 2026 to stop wasting your Performance Max budget.
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MCP vs CLI: why AI developers are moving away from MCP
MCP tools consume too many tokens and slow down your AI agents. Discover ten CLI tools that are replacing them and changing the game in 2026.
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1 million tokens: why it changes the game (without changing everything)
Anthropic expands Claude to 1 million tokens. Is context rot finally solved? A closer look at what really changes.
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AI agents: the 2026 buzzword explained (without the hype)
Everyone is talking about AI agents in 2026. But what are they, exactly? And are they actually useful for small businesses? Let's separate the hype from reality.
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Marketing automation: a guide to stop doing everything manually
Do you spend your evenings sending emails, following up with leads and posting on social media? Marketing automation can make a difference. Here's how to get started without blowing your budget.
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Local SEO: how tradespeople and retailers can stand out on Google Maps
Are you a tradesperson, retailer or independent professional? Your Google Business Profile could be your best salesperson, provided it is properly optimised. Here's a practical guide.
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ChatGPT prompts: how to talk to AI like you know what you're doing
Do you use ChatGPT as a glorified search engine? That's understandable: nobody taught you how to talk to it. Here's how to write prompts that actually deliver results.
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Website redesign: 7 signs it is time for a change
Is your three-year-old website starting to feel dated? Before tearing everything down and rebuilding it, here's how to decide whether the time is right, and how to avoid the pitfalls.
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Core Web Vitals: the technical measures Google uses to assess your website
LCP, FID, CLS... If those acronyms make you nervous, don't worry. I explain Core Web Vitals in plain English, without unnecessary jargon, and show you how to improve them.
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Google AI Overviews: when Google answers for you (and what changes)
Google now answers questions BEFORE users click. The result: 34% fewer organic clicks. GEO is emerging and SEO is changing. Here's how to avoid losing out.
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AI for small businesses: stop worrying and get started (2026 guide)
32% of French SMEs use AI, but only 5% gain real value from it. Autonomous agents, automation and the French "Osez l'IA" programme: a practical guide to avoid joining the 95% struggling to make it work.
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Google Ads Performance Max: the black box finally opens up
Performance Max, the black box that had you spending without understanding why, is finally opening up. Negative keywords, placement reports and A/B testing: the 2026 updates that make a difference.
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5 web trends for 2026: is your 3-year-old website already outdated?
Is your website three years old? It may already be outdated. Mandatory accessibility, performance, sustainable design, useful AI and PWAs: the five web trends that really matter in 2026, beyond the LinkedIn hype.
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SEO consultants: how to avoid empty promises in 2026
14 million Google results for "SEO consultant". Agencies, freelancers and people selling empty promises... How do you tell them apart? The red flags to watch for and the criteria that really matter.
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