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Online advertising · Google Ads

Google Ads
campaign management

Freelance Google Ads consultant and certified Google Partner. I create, manage and optimise your advertising campaigns to generate qualified leads and maximise your return on investment.

Let's discuss your campaigns Write to me

The right connections start here.

Guillaume Gonano One point of contact, by your sideGuillaume GonanoFrom our first conversation to ongoing project support.Let’s get to know each other
★★★★★5,0/516 Google reviews
“He takes the time to understand all your challenges and explains everything he does on the project very clearly.”
Emilie Glen · Google review excerpt, translated from French
“His availability and approachability won me over from our very first conversations, when I entrusted him with a project in 2023.”
Laetitia Bogas · Google review excerpt, translated from French
“His responsiveness and the quality of his support make him an essential partner for a business’s visibility and growth.”
Romain Truffet · Google review excerpt, translated from French
“A wonderful professional connection that I wholeheartedly recommend!”
Alexandre Bisiaux · Google review excerpt, translated from French
“We are very happy with the advice and services provided for our digital marketing strategy and SEO.”
Nicolas L. · Google review excerpt, translated from French
“Very considerate, conscientious in his work and excellent at explaining things.”
Dimitri ROGER · Google review excerpt, translated from French
“The work was completed quickly and in line with the brief, delivering tangible results.”
Jérôme Lille · Google review excerpt, translated from French
“He knows SEO and paid search inside out. I highly recommend him to improve your campaigns and search strategies.”
Storm Communication · Google review excerpt, translated from French

The starting point

Why entrust your campaigns
to a Google Ads consultant?

Your campaigns are not profitable

Budget spent without results, expensive clicks and low conversion rates. A paid search consultant analyses your account and identifies wasted spend to make every euro work harder.

Google Ads has become complex

Performance Max, automated bidding, AI, audiences and attribution: the platform keeps evolving. A certified freelance Google Ads consultant understands these tools and uses them to your advantage.

You want quick results

While SEO takes months, Google Ads can bring qualified traffic from day one. Ideal for a launch, promotion or complement to your SEO strategy.

Ongoing support is part of the project

Campaigns guided by performance

I monitor impressions, clicks, cost per acquisition and conversions in your Google Ads campaigns. Tracking helps identify what works, adjust ads and allocate your budget.

Informed decisions.

Practical evidence for better decisions

Tracking that supports decisions.

Every campaign is monitored: impressions, clicks, costs and conversions. Adjustments start with your goals.

✓ Campaigns & ads✓ Conversions & spending✓ Useful adjustments
You know where your budget goes.

Comprehensive support

My Google Ads services.

From account creation to day-to-day optimisation, comprehensive support for your advertising campaigns.

Google Ads account audit

A full review of your existing account: structure, keywords, bids, ad quality, extensions and conversion tracking. A report with prioritised improvements.

Campaign creation

Keyword research, ad copy, targeting and conversion tracking. Campaigns structured to perform from launch.

Optimisation & management

Bid adjustments, ad A/B tests, negative keyword refinement and Quality Score improvements. Daily monitoring to maximise your ROI.

Shopping campaigns

For e-commerce: product feed setup, Standard Shopping and Performance Max campaigns, and product listing optimisation.

Remarketing

Reach visitors who did not convert with personalised ads. Display, YouTube and Gmail: reconnect at the right time.

Tracking & attribution

Google Tag Manager, Google Analytics 4 and offline conversion tracking. Measure the ROI of each campaign and keyword precisely.

Explore tracking support

The process

My process.

01

Audit & strategy

Analysis of your market, competitors and existing account. I define the bidding strategy, campaign types and optimum budget.

02

Creation & launch

Account structure, keyword research, compelling ad copy and tracking setup. Everything is prepared for a successful launch.

03

Continuous optimisation

A/B tests, bid adjustments, irrelevant keyword exclusions and Quality Score improvements. Your campaigns become more effective every day.

04

Reporting & decisions

Clear reports with the metrics that matter: cost per acquisition, ROAS and conversion rate. Practical recommendations for the next steps.

FAQ

Frequently asked questions.

What budget should I allow for Google Ads?

Google does not impose a minimum budget. For a local SME, €500 to €1,500 per month can already produce significant results. Management quality matters more than the amount: a well-optimised small budget often beats a poorly managed large one.

What is the difference between Google Ads and SEO?

Google Ads immediately places you at the top of results for a cost per click. SEO positions your website in organic results for free, but takes time. They complement each other: paid search brings quick results while SEO builds long-term visibility. Learn more about SEO.

Are you Google certified?

Yes, I am Google Ads certified and a Google Partner. These certifications demonstrate current knowledge of the platform and its best practices, and provide reassurance for you.

How long does it take to see results?

The first impressions and clicks arrive as soon as campaigns are activated. Allow 2 to 4 weeks of algorithmic learning and optimisation to improve performance and reach a stable ROI. Results continue improving after this initial period.

Ready to boost your conversions?

Maximise the ROI of
your campaigns.

A free Google Ads audit, with no obligation. Reply within 24 hours.

How to get started Get in touch