Advertising · Facebook & Instagram
Your campaigns
with Meta Ads.
Help people discover your products and services on Facebook and Instagram.
I create, manage and optimise your Meta Ads campaigns, with carefully crafted ads and a closely monitored budget.
Your offer deserves to be seen.
The starting point
Make room for your offer
in your customers' everyday lives.
Your ads go unnoticed
An appealing offer does not always stop the scroll. I work on visuals, headlines and formats to encourage people to discover your business.
Clicks, but few customers
Post reactions do not tell the whole story. I examine the journey through to an enquiry or order to identify improvements.
You lack time to manage campaigns
Preparing ads, tracking spending and refreshing creative requires regular attention. You have one point of contact to manage campaigns and explain decisions.
Ongoing support is part of the project
Creative that attracts. Tracking that informs.
A Meta Ads campaign depends as much on its creative as its settings. I work on the message, delivery and landing page to connect discovery with a concrete action.
Attention is a start. What follows matters too.Practical evidence for better decisions
You know where your budget goes.
A clear review of what ran, what was spent and what was measured, followed by the adjustments to make.
Comprehensive support
From the first ad to ongoing campaign monitoring.
Creation, management and optimisation: support tailored to your business, whether you are launching your first campaigns or improving an existing account.
Campaign audit
Review of the advertising account, audiences, ads and conversions. We identify obstacles and the first useful actions.
Creation & launch
Objective selection, account structure, audience definition and budget allocation. I prepare your Facebook and Instagram campaigns through to launch.
Ad visuals & copy
Headlines, copy, images and variations for feeds, stories and reels. I design ads using your brand identity and content, with a creative scope we define together.
Management & optimisation
Spending and results monitoring, creative tests, audience and budget adjustments. Ads evolve as we learn from campaigns.
Retargeting & retention
Campaigns to reconnect with people who already know your business, based on available audiences and your visitors' consent choices.
Conversion tracking
Setup and verification of useful events: forms, purchases or enquiries. Tracking is tailored to your website to connect spending with observed results.
The process
A clear method. Straightforward communication.
Understand your business
Your offer, customers, margins and goals are the starting point. We define the advertising budget, engagement scope and indicators to monitor.
Create campaigns and ads
I prepare audiences, messages, visuals and tracking. You approve the creative and budget before ads run on Facebook and Instagram.
Test, learn, adjust
We compare messages and creative, then adjust delivery. The observation period depends on budget, conversion volume and your sales cycle.
Review together
You receive an understandable report: spending, measured enquiries or purchases and next steps. I distinguish Meta-attributed conversions from your actual business results.
FAQ
Frequently asked questions.
What budget should I allow for Meta Ads?
The budget depends on your objective, offer and the amount of testing needed. We set a budget before launch. Advertising spend paid to Meta and my creative or management fees are presented separately in the quote.
What is the difference between Meta Ads and Google Ads?
Google Search ads respond to an expressed search. Facebook and Instagram campaigns introduce your offer as people browse content. The two approaches can complement each other. Explore Google Ads support.
Do you also create the visuals and copy?
Yes. The engagement can include headlines, copy, visuals and ad variations. We define the content available and what needs to be produced. A photo shoot or filming, if needed, has a separate scope.
Can you take over my existing campaigns?
Yes. I start by reviewing the account, ads and conversion tracking. I then recommend priority adjustments, retaining useful elements and account history.
Do I need an online store to use Meta Ads?
No. Campaigns can also present services and generate enquiries. We choose the right journey: a website page, a store or a form. A suitable landing page helps turn interest into action.
How do we know whether campaigns work?
We define the indicators before launch: qualified enquiries, purchases, acquisition cost or attributed revenue. Early data helps us learn, without guaranteeing immediate results. Whenever possible, I compare it with your sales and feedback from the field.
Your next campaign starts here
Give people a reason to
discover your business.
A free first conversation about your offer, goals and Facebook and Instagram campaigns.