GEO · Visibility in AI answers
AI has answers.
Do they mention you?
When future customers ask an AI about your industry, is your business part of the answer?
A GEO audit to observe your presence, understand the sources cited and identify useful ways to improve your visibility.
Understand first. Then act.
Your brand, seen through
AI answers.
ChatGPT
Gemini
Perplexity
ClaudeThe AI tools and search modes
are agreed with you before the audit.
A new point of contact
Your website exists.
Is your expertise
being cited?
GEO, short for Generative Engine Optimization, examines how your business appears in AI-generated answers.
Before trying to improve that presence, I suggest taking stock. We use questions close to your customers' own, retain the answers and critically assess the results.
A grounded assessment, without a magic formula.- 01
Can people find you?
Is your brand mentioned in the selected questions? In what context, and alongside which businesses?
- 02
What is said about you?
Are your activities, offer and service area presented correctly? What information is missing or needs correcting?
- 03
What supports the answer?
When AI cites sources, which websites and pages appear? Your own website, directories, articles or competitors?
Your AI presence,
clearly laid out.
An assessment you can revisit,
share and turn into action.
An illustration of the report's contents, not a client result.
What you receive
Observations.
Explanations.
A plan of action.
- A documented assessment
Scope, questions, dates, models or interfaces used and answers analysed. You know exactly what is being measured.
- An assessment of your visibility
Your presence and your competitors' presence in the tested sample, inaccurate information and cited sources where available.
- Prioritised recommendations
Content to clarify or create, information to harmonise, and technical or credibility issues to examine. With a debrief to discuss everything.
The process
Ask the right questions.
Then examine the answers.
An audit tailored to your business.
More than a score without explanation.
- 01 / Define
Your business,
your customers.We choose relevant topics, competitors, language and geographical area, along with the AI tools to examine.
- 02 / Observe
An explicit
protocol.Questions are tested and repeated according to the agreed scope. The conditions and answers are recorded.
- 03 / Understand
Context,
beyond the numbers.I analyse mentions, wording and citations, distinguishing observations from hypotheses.
- 04 / Prioritise
Your next
actions.We review the recommendations. Implementation and any ongoing monitoring are scoped separately.
Complete transparency
Useful insight.
Without a promise
of first place.
I commit to a clear method, traceable observations and reasoned recommendations. I cannot promise an answer that AI tools do not let me control.
Answers can vary.
The same question can produce different answers depending on timing, the model, web search or context. The audit is a snapshot of a sample, not an exhaustive measurement.
An API is different from the consumer app.
If automated API tests are used, they are identified as such. They are not presented as an exact reproduction of what a ChatGPT or Gemini user sees.
A citation is not a sale.
Being mentioned guarantees neither traffic, quote requests nor revenue. The value of the work must also be assessed against your business goals.
Your questions
GEO,
clearly explained.
Keeping our feet on the ground.Does GEO replace SEO?
No. An accessible website, useful content and reliable information remain important foundations. A GEO audit adds insight into AI answers to your organic search strategy, without replacing SEO work.
Which AI tools can the audit include?
ChatGPT, Gemini, Perplexity or Claude can be included. We agree on the interfaces or models actually tested, access methods and any use of web search. The report records these conditions.
Is this relevant to a local business?
The audit can include your city or service area in the questions if it matches your customers. This does not necessarily reproduce each user's actual location. Our first conversation also helps determine whether this audit is a priority for you.
How much does a GEO audit cost?
The quote depends on the number of topics, selected AI tools, repetitions and depth of analysis. We agree on scope, price and timing before starting. The first conversation is free, with no obligation.
Can you implement the recommendations?
Yes, depending on the selected actions: website improvements, clarifying your offer, content or SEO work. Implementation is quoted separately. You can also give the report to your team or existing provider.
Shall we start by taking a look?
What do AI tools say
about your business?
Let's discuss your business and your customers' questions.
We will assess together whether a GEO audit could be useful.